March 12, 2013

Mobile Apps vs. Mobile Websites -- and the Winner Is?

Compuware Global Consumer Survey Reveals Preference for Mobile Apps

DETROIT, March 12, 2013 (GLOBE NEWSWIRE) -- Compuware Corporation (Nasdaq:CPWR), the technology performance company, today published the findings of a global study of consumer mobile application expectations and experiences. The survey reveals that global consumers prefer mobile apps over mobile websites. Download the survey report here.

Mobile applications are thought to make life easier by streamlining calendars and grocery lists, offering entertainment while in line and making it easy to collaborate with co-workers. Consumers now associate apps with banking, paying bills, shopping, booking hotels and travel, as well as with staying productive and connected with both home and office tasks.

When asked about the benefits of using a mobile app vs. a mobile website (a website that is specifically designed to be viewed on a mobile device), 85 percent of survey respondents preferred mobile apps over mobile websites, primarily because apps are more convenient, faster and easier to navigate. Among those who experienced a problem:

  • 62 percent reported a crash, freeze or error.
  • 47 percent experienced slow launch times.
  • 40 percent tried an app that simply would not launch.

The survey of more than 3,500 global respondents sought to answer what consumers really need and want when it comes to mobile applications. While the answer to this question is ever changing, there are a few basics, including:

  • easy access to product and store information;
  • help planning and navigating their trip types; and
  • the ability to communicate in real-time.

Consumers want apps that push out personalized content as well as offers and perks based on their interests, while providing the ability to share offers, news and product recommendations virally on their social networks. However, bad mobile app experiences will likely also be shared virally, which can result in poor reviews and low ratings that can impact adoption numbers. A poor mobile app experience is also likely to discourage users from using that app again.

"With consumers expecting greater experiences with mobile apps now more than ever, fulfilling those expectations doesn't just happen -- it takes a conscious effort throughout every stage of the design and development process to get it right," said Stephen Pierzchala, Technology Strategist, Compuware APM Center of Excellence. "Performance is a crucial contributor to providing a dependable mobile app user experience, so performance should be considered a key driver in the design process. Mobile applications need to focus on a core utility, and they need to be fast and reliable in order to be valuable."

To read the survey findings report titled, "Mobile Apps: What Consumers Really Need and Want", go to http://cpwr.it/iwa3b.

Compuware APM is the industry's leading solution for optimizing the performance of web, non-web, mobile, streaming and cloud applications. Driven by end-user experience, Compuware APM provides the market's only unified APM coverage across the entire application delivery chain—from the edge of the internet through the cloud to the datacenter. Compuware APM helps customers deliver proactive problem resolution for greater customer satisfaction, accelerate time-to-market for new application functionality and reduce application management costs through smarter analytics and advanced APM automation.

With more than 4,000 APM customers worldwide, Compuware is recognized as a leader in the "Magic Quadrant for Application Performance Monitoring" report. To read more about Compuware's leadership in the APM market, click here.

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Compuware Corporation, the technology performance company, makes technology make a difference by providing software, experts and best practices to ensure technology works well and delivers value. Compuware solutions make the world's most important technologies perform at their best for leading organizations worldwide, including 46 of the top 50 Fortune 500 companies and 12 of the top 20 most visited U.S. web sites. Learn more at: http://www.compuware.com.

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         Compuware Corporation,

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